![]() ![]() But with the app we reached an additional audience of general type lovers or the type-curious."ĭid you learn anything new during the process? "We’ve learned to see our product (fonts) from a different angle. Is the audience you were targeting a particularly difficult one to reach? "FontBook's traditional audience is specialized in typographic design and many users have known us for years. What was the most challenging aspect of the project? "To deliver a better user experience than a printed compendium." But, for the first time, we brought it to a mobile device with an interface totally different than a book." Was the topic/subject of the project a new one for you? "The topic was not new for us, because FontShop previously published the printed typeface encyclopedia, FontBook, for 20 years.
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